Articles — GetServerSide

How to set up GTM for GetServerSide

A practical walkthrough for the GTM account, containers, ownership model, and readiness checks used by the GetServerSide guide.

How to set up GA4 for GetServerSide

A practical walkthrough for the GA4 account, properties, streams, and readiness checks used by the GetServerSide guide.

How to set up the GCP project for GetServerSide

What the Google Cloud project is for in this architecture, how to name and scope it, and how to keep billing and permissions under control.

Server-side GTM on Cloud Run: cost, scaling, and what to watch

Realistic cost expectations, scaling behavior, and the monitoring you should set up before your Cloud Run bill surprises you.

What can move server-side and what can't

Not everything in your GTM setup can move to a server container. Here's how to tell what's straightforward, what needs review, and what stays in the browser.

Your credentials stay local

Why the GetServerSide assistant keeps your Google credentials on your machine and what that means for trust.

How server-side GTM works

The architecture behind a server-side GTM setup: one web GTM container, one server GTM container on Cloud Run, a temporary shadow property for validation, and a controlled cutover.

What breaks when you set up server-side GTM (and how to catch it)

Common failure modes in server-side GTM setups, and how to distinguish expected differences from actual mistakes.