Own your tracking.
Accurate data starts with a server-side setup you can trust. We'll guide you on what to build. The assistant validates against your live resources.
Set it up right. Keep it right.
The assistant walks you through the full server-side setup: planning, creating services, validation, and going live. Then it keeps watch so problems don't slip through.
Understand your setup
Connect your GTM and GA4 accounts. Fully review your tags, events, and what's involved in moving to server-side.
Build and validate
Create your services, build routes through them, and confirm everything works before moving to production.
Keep it healthy
After go-live, ongoing checks catch drift, missing events, and routing failures before they affect your data.
Create Google Analytics Resources
Walk through the setup in order. Verify each check against live resources.
Validate and run ongoing checks
A data path you control.
Server-side puts your infrastructure between your user and third party servers like GA4. You can enrich it, clean it, and control delivery. And since your site talks directly to your server, the browser delivers data as first-party, more reliably and less exposed to data loss.
Add what the browser can't see
Server-side context, transaction data, normalized fields, PII stripping. Your data flows through your infrastructure before it reaches GA4, so you get to enrich and control it.
Less exposure to client-side loss
Once an event fires, the server path moves it server-to-server, past third-party cookie deprecation and ITP. Every event gets a more reliable path to your data.
Validate before you switch live
Validate the server path against your existing setup before switching production. When something doesn't match, you'll know whether it's an expected difference or an actual mistake.
The assistant does the work.
Scans your existing GTM/GA4 setup, classifies what can move server-side, validates the server-side path safely, and checks your setup health over time.
- Automated scan and readiness report
- Safe validation before production go-live
- Ongoing health checks and drift detection
- Your credentials stay on your machine
Your infrastructure
Cloud Run runs on your cloud. GA4 and GTM are managed by Google or your cloud provider.
Your credentials
All credentials and authorization stay on your device.
Not a hosting product
Your tracking infrastructure stays yours. We help you set up, validate, and monitor.
Validate before going live
Validates with a temporary setup first. Switch only when ready.