Set it up right. Keep it right.
Server-side GTM setup is complex. The assistant scans your existing setup, classifies what can move, validates the server-side path safely, and checks your setup health over time.
Understand your setup
Connect your GTM and GA4 accounts. Fully review your tags, events, and what's involved in moving to server-side.
Build and validate
Create your services, build routes through them, and confirm everything works before moving to production.
Keep it healthy
After go-live, ongoing checks catch drift, missing events, and routing failures before they affect your data.
Coming soon. Join the early access list.
How it works.
Setup readiness report
See your full tag and event inventory classified: what moves cleanly, what needs review, what stays browser-side.
Validation
Test the server path against a temporary property. Compare events, parameters, and routing health without touching production.
Issue diagnosis
When something doesn't match, see what failed, why it likely failed, and what to do about it.
Ongoing health checks
After you switch live, check for drift, broken parameters, and routing failures anytime.
Your credentials stay on your device
OAuth credentials live in your OS keychain. Every change requires your confirmation before publishing.
End-to-End Validation and Baseline
Verify that both paths fire on production, events land in both GA4 properties, and client IDs match.
endpoint: www.google-analytics.com/g/collect
status: 200
measurement id: G-ABC123XY
endpoint: sgtm.example.com/g/collect
status: 200
measurement id: G-DEF456ZW
client id: 1234567890.1711234567
match: browser and server cid identical
Checks expanded to show evidence from your live resources
Join the early access list.
Announcements and exclusive deals. In the meantime, read the guide.